A Flow is a predefined set of campaign destination paths. Flows can make your marketing campaigns more efficient because of these three things:
New Flow (1) button creates a new flow and opens Flow editor.
Flow view switcher (2) switches between List of your flows and Flow analytics page.
Flow filter (3) section contains a set of controls which could help you to find a flow.
All filter settings will be remembered till the time you change it.
Overall report (4) section shows metrics and numbers of flows. Here you can see avatars of users which have access to the flow and also you can mark a flow as the favorite (press Star button).
Entries number (5) selector will show number of rows of the flows.
In Zeustrak go to Flows tab in the main left menu and press New Flow button.
We're done with general settings of the flow, let's switch to the Default paths tab.
In this section, you define what landers your visitors see and to what offers they move from your landers by default without applying any specific rules. You can add multiple default paths to your flow. Traffic will be separated between all of them according to their Weight value (the more weight - the more traffic).
You may use Rules section to add more Paths, that will receive traffic only when their conditions are true.
Boolean condition - has only two options available; 'TRUE' or 'FALSE', for example, if mobile traffic is ON or OFF.
Predefined value condition - you may select a value or multiple from a predefined list. For example, you might want to trigger a rule when a visitor visits your campaign from one of the listed devices.
Custom value condition - you may type any trigger values yourself. You may also define a list of available options, separated by a comma. The rule will be triggered when the variable is equal to one of the values. For example, you may create an ISP condition and type a list of IPSs, separated by a comma.
Available conditions are:
|Browser||Choose browsers from a predefined list|
|Browser language||Choose browser languages from a predefined list|
|City||Type one or multiple city names|
|Connection type||Choose connection type from a list|
|Country||Choose countries from a list|
|Device||Choose devices from a list|
|Hour||Type one or multiple hours in 24h format, i.e., 0,1,2,3,23|
|IP||Type one or multiple IPs|
|ISP||Type one or multiple ISP names|
|Mobile traffic||Boolean value, use is-not switch to include or exclude mobile traffic from a rule|
|OS||Choose OS from a list|
|Preview traffic||Boolean value, use is-not switch to include or exclude Facebook Preview traffic from a rule|
|Repeat visit||Boolean value, use to include or exclude repeat (non-unique) visits of a campaign|
|URL Variable||Use this condition to check for any URL variable value. For example, you can add a creative ID to your campaign link and with a rule send some traffic to a special destination. You campaign link could look like “http://tracker.com/visit/campaign?creative=cash01”, so you add an URL Variable condition in a rule and set Variable to “creative” and Value to “cash01”|
Once you've set up a flow and have some traffic going through landers that belong to this flow it is worth to check the Flow analytics report. This report lets you to analyze performance of your flows and determine adjustments.
This report is divided into three sections: Today, Yesterday and Average. Each section has columns with marketing metrics that will help you to understand your performance.