Within your campaigns you can determine what traffic will reach your landers. 

Go to Campaigns > Edit Campaign > Filters tab.


  1. Select Filter Mode
    Active - applies the filter settings you'll be defining further in the filter section.

    Allow all - allows every type of traffic to visit your lander.
    Filter all - stops all types of traffic from visiting your lander.

    On High Alert - this checkbox enables a special filter mode. When an unwanted visit is tracked, the next five visits will also be sent to the safe page.

  2. Select Device Filters; 
    Allow any traffic - allows all kinds of traffic to visit your landers;
    Allow Desktop traffic - allows to visit your landers only from a desktop;
    Allow Mobile traffic - allows to visit your landers only from a mobile devices;

  3. Allow only whitelisted ISPs - Create an ISP whitelist for your target country in Settings > ISP White Lists. When this checkbox is checked, traffic from other ISPs will be blocked;

  4. Frequency cap - is the additional filter which you can use to limit the number of visits of your campaign. The frequency of visits is calculated by the cookies.

    By setting the frequency cap you are protecting your landers from bots and from unwanted visits; including your competitors.

    We recommend setting the frequency cap equal to 1 when launching a campaign and increasing this value during the optimization process.
    IMPORTANT NOTE: The frequency capping feature requires a cookie file to be set on your landers which are placed on your domains. This feature is turned on by default and the cookie file is set without any notification to the user. That cookie contains the info about the user which may be interpreted as personal data, however, this info does not contain any specific data that can identify a specific person.
    In this case, if you are targeting EU citizens you might need to inform your visitors about that cookie file before they visit your landers.To keep it more simple you could use, for example, a template provided by the COOKIE CONSENT by Insites or create your own.
  5. Add and Remove filters;
    Facebook Filter. Switch on this filter to allow only real users to see your lander and send other visitors to the safe page. Other options are also available for the Facebook filter.
    Facebook Prefetch Filter. The Facebook Android app generates a lot of preview traffic, loading the page before the user has actually clicked the on the ad. If you switch on this option, the Facebook app will be forced to load your lander from a real ad click and the preview traffic will not be displayed in your statistics.
    Filter IPv6. Use this option to send any IPv6 traffic to the safe page.
    Filter Empty Referrers. Use this option to send to incorrect traffic URL any traffic with empty referrers.
    AdWords. Black List / Data Base of IP-addresses and other specific markers related to Google AdWords.
    VPN/Proxy/Tor/Hosting Filter. Data Bases of IP-addresses of IP-replacement services.
    Luminati (js filter) [Beta]. This is a JavaScript solution, so there will be redirect.
    Require Gyroscope on Mobile (js filter). Use this option to send any traffic without physical gyroscope on the device (e.g. smartphone simulator) to the safe page. This is a JavaScript solution, so there will be redirect.

In addition to the basic filters you can also set Custom rules.

Status: activates or disables a rule.


  • Filter - this blocks traffic according to a defined rule; 
  • Allow - this allows traffic according to a defined rule.

To be able to use Custom rules, you'll need to select Add condition to rule.