Passing the traffic source parameters

One of the most common tasks is to pass some parameter value from traffic source to the end of the whole chain - the offer page.

To solve this task you can use traffic source template variables - a very convenient way to pass data from traffic source further.

This is how it works:

When you create some template for a traffic source you can assign up to 20 variables to store the data. These variables are called var1, var2, var3 ... var20 in the Zeustrack interface.

Every variable has three fields that you need to fill in:

  • Parameter - This is how your parameter is called and how it will be represented in your tracking link;
  • Name - This is how you name your parameter in human-readable format and this name will be used in reports too;
  • Placeholder - this field is for a dynamic token (if your traffic source for which you are creating template supports such dynamic tokens, for example, it could be {{adset.name}} for Facebook) or you can type in the static value that is not going to be changed further. Or, you can even leave it blank for the manual input of the parameter value later.

After you create a variable and save your traffic source template and then choose this traffic source template in your General campaign settings these parameters will be appended to the campaign link automatically, so you don't have to type it again and again. You will understand it in a minute from our example. And the most important thing is that now the value of the parameter will be stored in that variable and you can use this variable across all Zeustrack!

Example of usage:

Let's imagine you need to pass Facebook pixel ID from Facebook to the offer page. This is how you do it.

  1. Go to the Traffic Sources tab and enter your Facebook template if you have created it already. If no create a new template;
  2. Choose a free variable, for example, var2 and type in values for this variable: Parameter - fbpixel, Name - Facebook Pixel ID, Placeholder - leave it blank if you have many pixels you need to pass or fill it directly with Facebook pixel ID if you have only one;
  3. Save your template;
  4. Choose this template in the Traffic source setting on General tab of the campaign;
  5. Now you can see that the FB pixel parameter is automatically appended to the tracking link with the empty value (since we left placeholder empty on the 2nd step). You can copy that link and manually type in your Facebook Pixel ID after the equals sign, for example, https://ninjasmirror.com/?utm_campaign=0XeisklKr4&fbpixel=1234567890
  6. Every time a user clicks that link the value of the fbpixel parameter is stored in the var2 variable. And now you can use this variable with the stored value anywhere in Zeustrack for example in the offer link;
  7. Go to the offer template and update your offer link with the {var2} token in the parameter value to pass pixel ID from Facebook to the offer page.