Zeustrack provides a feature to use placeholders, predefined by the system, on your Zeustrack Cloud landers.

An example of usage of the placeholder {city} in the heading tag <h1>

<h1> Hello from {city}! </h1>

This will turn to

Hello from Amsterdam!

in case the visit came from Amsterdam.

List of available placeholders:

{visit.id} - unique, alphanumeric identifier of the visit to the lander;

{click.id} - a unique, alphanumeric identifier of a click on a link in an ad campaign;

{visit.externalid} - visit identifier from external service. Comes from a traffic source if a parameter is set for it in a traffic source template  in Zeustrack and the traffic source has passed a value to this parameter;

{campaign.id} - a unique, alphanumeric identifier of the campaign that uses this lander;

{flow.id} - unique, alphanumeric flow identifier, in which this lander is used;

{origin} - service identifier for clicking on the ad campaign link;

{trafficsource.name} - the name of the traffic source template specified in the Name field which is used in a campaign;

{trafficsource.id} - unique identifier of the traffic source template used in a campaign to which this lander is connected;

{lander.id} - unique identifier of a particular lander;

{group} - the value of the group variable. Comes from a traffic source if a parameter is set for it in the traffic source template in Zeustrack and the traffic source has passed a value to this parameter;

{placement} - the value of the placement variable. Comes from a traffic source if a parameter is set for it in the traffic source template in Zeustrack and the traffic source has passed a value to this parameter;

{keyword} - the value of the keyword variable. Comes from a traffic source if a parameter is set for it in the traffic source template in Zeustrack and the traffic source has passed a value to this parameter;

{device.type} - service identifier of the device from which the lander was visited;

{device.brand} - takes the value of the brand of the device from which the lander was visited;

{device.model} - takes the value of the device model from which the lander was visited;

{browser} - service identifier of the browser from which the lander was visited;

{browser.name} - takes the value of the name of the browser from which the lander was visited;

{browser.version} - takes the value of the version of the browser from which the lander was visited;

{os} - service identifier of the operating system from which the lander was visited;

{os.name} - the name of the operating system from which the lander was visited;

{os.version} - version of the operating system from which the lander was visited;

{country} - alphabetical country code in ISO format, for example US;

{country.name} - country name;

{city} - the name of the settlement;

{region} - name of the region / location;

{isp} - the name of the Internet service provider;

{connection.type} - connection type (Cable / DSL, Corporate, Cellular, Dialup, Other);

{useragent} - user-agent from which the lander was visited;

{ip} - ip address of the visit to the lander;

{language} - operating system language;

{trackingdomain} - the domain of the tracking link;

{referer.domain} - the domain of the page where the visit came from;

{var1} ... {var20} - the values of the traffic source template variables. These values are set in the traffic source template settings manually or added at the time of placing the link in the ad, also manually. Refer to this instructions to know more about variables.