A Zeustrak campaign consists of several specific elements that are defined by an advertiser to firstly, organize the reporting of third party data, and secondly, to determine the destination of their targeted traffic.
This is achieved through the creation of a traffic source template and an affiliate network (optional) within Zeustrak. Adding these two elements means the advertiser can have relative labels for each, resulting in comprehensive campaign reports.
Next, the creation of a landing page (optional) and an offer. The advertiser’s own requirements will decide how they configure their campaign’s funnel within the scope of these two elements. To summarize, the key building blocks are:
- Traffic source
- Affiliate Network
Read further: "1.1 Traffic Source"