An Affiliate Network provides digital advertisers with access to online merchants’ “offers” through their own affiliation programs. Essentially, an affiliate network serves as an intermediary vendor of offers sourced from the proprietary (“original”) merchant to affiliates within their network.
The affiliate can then access third party offers to publish within their own campaign(s). In most cases, the advertiser’s aim is to drive conversions for the merchant offer and, in return, earn a commission for each successful acquisition.
Adding an affiliate network within Zeustrak enables users to organize offers sourced from a particular network. Advertisers can also use an ”affiliate network” label to organize their own (proprietary) offers.
Read further: "1.3 Offer"