This is the product or service that the advertiser wants to promote or sell through their campaign. Offers are generally the endpoint for traffic sent through a Zeustrak campaign funnel. The most important factor to cover when configuring an offer is the correct setup of conversion tracking. This is because the successful registration of conversions from an offer enables

the advertiser to accurately assess the performance of their campaigns.

In Zeustrak, there are two supported methods for tracking conversions:

  • Server-to-server (S2S) postback URLs
  • Tracking pixels

Read further: "1.4 Landing page (lander)"