Step 1

Click Add rule button.

 

Step 2

Define a Name for your rule.

 

Step 3

Set its status (active by default)

 

Step 4

Choose a Destination, where you want to send visitors, who fit under this rule condition. Available options are:

Path - choose landers and offers from tracker

Link - send visitor to any website

Incorrect URL - send a visitor to the URL, defined as Incorrect URL in the campaign settings.

 

Step 5

Click Add condition to the rule button. You can add any number of conditions to a rule. A Rule is triggered when all conditions are true. There are several types of conditions available.

Boolean condition - has only two options available; 'ON' or 'OFF', for example, if mobile traffic is ON or OFF

Predefined value condition - you may select a value or multiple from a predefined list. For example, you might want to trigger a rule when a visitor visits your campaign from one of the listed devices.

Custom value condition - you may type any trigger values yourself. You may also define a list of available options, separated by a comma. The rule will be triggered when variable is equal to one of the values. For example, you may create an ISP condition and type a list of IPSs, separated by a comma.

 

Each condition has an ON/OFF switch. Switch it to OFF, when you want to trigger conditions for all values not listed. For example, to choose an ISP condition, list a few IPSs and switch the selector to OFF to trigger this rule for all other providers.

 

Available conditions are:


Browser
Choose browsers from a predefined list
Browser language
Choose browser languages from a predefined list
City
Type one or multiple city names
Connection type
Choose connection type from a list
Country
Choose countries from a list
Device
Choose devices from a list
Hour
Type one or multiple hours in 24h format, i.e., 0,1,2,3,23
IP
Type one or multiple IPs
ISP
Type one or multiple ISP names
Mobile traffic
Boolean value, use is-not switch to include or exclude mobile traffic from a rule
OS
Choose OS from a list
Preview traffic
Boolean value, use is-not switch to include or exclude Facebook Preview traffic from a rule
Repeat visit
Boolean value, use to include or exclude repeat (non-unique) visits of a campaign
URL Variable
Use this condition to check for any URL variable value. For example, you can add a creative ID to your campaign link and with a rule send some traffic to a special destination. You campaign link could look like “http://tracker.com/visit/campaign?creative=cash01”, so you add an URL Variable condition in a rule and set Variable to “creative” and Value to “cash01”


Read further: "7. Campaign Setup"