1. The building blocks of Zeustrak campaign creation

Intro to Zeustrak campaigns
A Zeustrak campaign consists of several specific elements that are defined by an advertiser to firstly, organize the reporting of third party data, and seco...
Thu, 16 Nov, 2017 at 11:27 AM
1.1 Traffic source
Internet users are aggregated by ad exchanges (or “traffic sources”) from their origin (publisher) sites. These aggregated groups of users represent a poten...
Wed, 18 Oct, 2017 at 11:41 AM
1.2. Affiliate Network
An Affiliate Network provides digital advertisers with access to online merchants’ “offers” through their own affiliation programs. Essentially, an affiliat...
Wed, 18 Oct, 2017 at 11:42 AM
1.3. Offer
This is the product or service that the advertiser wants to promote or sell through their campaign. Offers are generally the endpoint for traffic sent throu...
Wed, 18 Oct, 2017 at 11:43 AM
1.4. Landing page ("lander")
A Lander is an intermediary web page shown after a visitor clicks on an ad, and which also precedes an offer. Essentially, a landing page is an extension of...
Wed, 18 Oct, 2017 at 11:44 AM